I was the agent
I sold life insurance. I dialed 200 times a day, and when that wasn't enough I paid an agency $2,500 every two weeks for booked appointments.
Here's what I got: a name, an age, an address, an email and a phone number. No income. No idea what was said to them before the call. More than once I picked up the phone and the person was talking about a discount I'd never heard of.
I still had good weeks. My best was $15,000. Then the cancellations came in. If a policy drops inside the first months, the commission goes back to the carrier, and I was paying it back faster than the next appointments could cover it.
Why the usual fixes don't fix it
- Shared leads are cheap per name and expensive per policy. The same person gets three calls in an hour. Whoever reaches them first gets a tired yes, and tired yeses cancel.
- Aged leads are older shared leads.
- Buying appointments hides the conversation. Somebody you never met set the expectation, and you find out what they promised when the client says it to you.
- More volume doesn't fix a file. It just gets you to the chargeback sooner.
What changes
Growth Foundry builds your lead engine inside your own ad account.
- Your ad, your account. The leads are yours alone. You own the account and the data. Nobody else gets the name.
- A form that asks what you need. Who the coverage is for, the amount they're thinking about, and the monthly amount they can keep paying. You see it before you dial.
- A text in under a minute, from your number, while you're still on your last call.
- The pre-call note. Everything they told the form and the text, in one place, before you pick up.
- A weekly scorecard. What you spent, how many leads, how many you reached, how many sat down, how many placed. One page.
What we won't promise
- A number of leads before we've run your account. After the first 30 days you'll see your real cost per lead and per sit, and you decide from real numbers.
- That every lead buys. Final expense is still a phone sale. This gets you a better file and a faster first touch.
- Shared leads. Not now, not later.
Who this is for
You're a licensed final-expense agent and you already buy leads. You're tired of thin files and chargebacks. You call a lead the same day. You're willing to run ads in your own account and pay the ad spend yourself.
It's not for agents who want someone else to dial, agents who want the cheapest name on the market, or anyone who won't call back within the day.
Start here
Bring me your last month: where your leads came from, what you spent, how many you reached, how many placed, how many cancelled. We'll go through it on a 30-minute call and you'll leave with a one-page Lead File Check, free.
Walford James
Founder, Growth Foundry